money making

Find out the Demographics of your Target Market on Social Media

By Ken Roberts 23/08/2022 2 mins read

There are many methods to find out about your target market's social media demographics, but the best is to use data. This article will provide information on the demographics of Facebook. By knowing the numbers for each platform you will be able to better understand their audience. This will enable you to decide the best strategy for reaching them. This will help you to understand the demographics of each social media platform in order to grow your business.

LinkedIn's demographics are a great way to gauge your target market. In June 2016, LinkedIn was used by 675,000,000 people around the world, almost twice as many than the US. LinkedIn is accessed by most users via their mobile devices. But, you can also access its content using a desktop computer, tablet, or smartphone. As the table below shows, LinkedIn's users are generally older than its global average. Users over 35 years old are the most likely to access LinkedIn.

Pinterest has a large user base of women, but 40% percent of new signups are men. While the demographics and interests of Pinterest users differ by country, they can be compared based on data about potential advertising reach. There are also gender differences - self-service tools report data for either 'females' or unspecified users. The average age of Pinterest users remains unknown. Knowing who your users are is key to understanding their demographics.

Instagram

While Instagram has a growing user base, it is difficult for us to assess the demographics of the users. In Australia there are over 10 million active users. Nearly half the population has an Instagram profile. With 16.4% of all users being males, 56.9% are female. Instagram users tend to be young with the average age at 25. A majority of Instagram users are also female.

Snapchat

Snapchat's penetration rates and age ranges may interest people who are interested in Snapchat's audience. Snapchat users are mostly teenagers. But it is interesting to notice that Snapchat's younger users are growing in popularity. According to Snapchat usage statistics, more than half of its new users are aged between 13 and 18 years old. In addition, a staggering 48% of all Snapchat users are aged between 15 and 25 years old.

Reddit users can be confusing if you aren't sure who they are. Recent surveys have shown that Reddit users are predominantly male and young. Hispanic users are nearly three times more likely than their Caucasian counterparts to use Reddit. Reddit users who do not have a college degree are nearly twice as likely than those with high school diplomas to use it. The site's audience also is equally distributed across income ranges, with a slight uptake for households below 75k.

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Statistics

One of the most well known sites is the Amazon affiliate program, Amazon Associates , which boasts the largest market share of affiliate networks (46.15%). (bigcommerce.com)
Some 70% of consumers say SMS is a good way for businesses to get their attention. (shopify.com)
According to research from Adweek, over half (51%) of TikTokers make purchases from brands they see in the app. (shopify.com)
According to the Baymard Institute, 69.82% of shopping carts are abandoned. (shopify.com)
Backlinko found that the #1 organic result is 10 times more likely to receive a click compared to a page in spot #10. (shopify.com)